Business & leadership insights

Drawing on more than 25 years’ experience leading businesses, teams and transformation programs, David shares practical observations on strategy, leadership, change and execution.

The perspectives are sometimes provocative, always grounded in experience and designed to prompt clearer thinking and actions.

AI

Different movie, familiar plot.

The thing about getting older is that you see patterns repeating. DIFFERENT MOVIE, FAMILIAR PLOT. I was having a deep and meaningful discussion with Chatty (ChatGPT) about robots taking over the world and how AI is commoditising consulting work. You know – why pay for a consultant when you can drop a “Build me a strategy” prompt into your AI tool of choice, and it gives you a 54-page, McKinsey-looking deck in two minutes flat? And I suddenly realised – I’ve seen this movie be

davidmurfet

2 days ago1 min read