Rethink Solutions was established by senior business and transformation leader David Murfet. With more than 25 years’ experience across strategy, operations, project delivery, marketing and sales, David brings broad commercial expertise and a strong track record of delivering measurable results.

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Having worked across multiple industries and led significant business improvement and transformation initiatives, David saw a need for consulting that went beyond advice. Rethink Solutions was created to provide practical strategies and solutions tailored to each client’s needs, particularly organisations seeking better customer outcomes and stronger operational performance.

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The firm helps organisations navigate complex challenges, improve execution and turn strategy into practical action.

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David’s results include delivering productivity improvements of more than 20% while maintaining top-tier service outcomes, reducing technology delivery cycles from six months to six weeks and leading customer-focused change programs that increased Net Promoter Scores while halving service turnaround times.